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OVERVIEW

Breck & Brew is a Southern California brewery inspired by the laid-back California lifestyle. Crazy Daisy is a product line under Breck & Brew, created to showcase California-inspired flavors through bright, playful branding and refreshing brews.

OBJECTIVE

I developed the brand identity for Breck & Brew and its product line, Crazy Daisy. The brewery’s visual system is polished and versatile, while Crazy Daisy celebrates California-inspired flavors through vibrant, expressive packaging. The line maintains a connection to the parent brand while establishing a playful identity of its own.
Packshot photography featuring a colorful craft beer can labeled 'Crazy Daisy' held by a tattooed arm. The psychedelic, retro packaging design creates a vibrant contrast against the dark background.

BRECK & BREW TAPROOM SIGNAGE

WEBSITE

BUSINESS SYSTEM

MERCH & COLLATERAL 

THE DAISY COLLECTION

PACKAGING DESIGN 

Packshot photography of a beer can featuring a vibrant, psychedelic pattern of waves and daisies. The label declares BRECK & BREW CRAZY DAISY.
Packshot photography of a six-pack of Lazy Daisy beer cans featuring a vibrant, retro wavy stripe and daisy design. The packaging has a playful and distinctive look.
Packshot photography of a 6-pack of 'Crazy Daisy' IPA beer. The packaging features a vibrant, psychedelic pattern of wavy lines and daisies with a retro feel.
Packshot photography of a six-pack of 'Hazy Daisy' beer. The packaging showcases a vibrant, retro psychedelic design with wavy stripes and floral motifs.

ENVIROMENTAL BRANDING

PROMOTIONAL COLLATERAL

COLLATERAL & MERCHANDISE 

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