top of page
OVERVIEW
RE:BLOOM is a nonprofit that rescues flowers from weddings and events. Their goal is to repurpose the flowers into fresh arrangements that are donated to hospitals, senior living communities, shelters, cemeteries, and individuals experiencing hardships. The organizations mission is to extend the life and beauty of these flowers while uplifting people and reducing floral waste.
OBJECTIVE
To evaluate the brand's effectiveness and consistency across advertising, digital platforms, environmental design, and event collateral in order to identify strengths, gaps, and opportunities for a cohesive, impactful brand experience.
WEBSITE DESIGN
SOCIAL MEDIA
ADVERTISING
ENVIRONMENTAL DESIGN
The RE:BLOOM branded mobile truck is an interactive brand experience that brings the nonprofit's mission into public spaces. Functioning as both a moving advertisement and an experimental activation, it increases visibility while creating a memorable and engaging presence within the community. The truck also serves as a hands-on station where visitors can build bouquets from recycled flowers while encouraging donations and promoting awareness. Designed for flexibility, it can be deployed at conventions, including medical, floral and wedding events, or as a pop-up activation in cities to expand reach and impact.
bottom of page