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OVERVIEW
The Weekender is a coastal-inspired café concept where everyday feels like a Saturday. Rooted in the relaxed rhythm of beachside living, the brand centers around all-day brunch, fresh coastal dishes, and an easy, sun-soaked atmosphere.
OBJECTIVE
Develop a visual identity that captures the spirit of the weekend—balancing relaxed coastal energy with a sense of modern sophistication. The system explores warm, sunlit tones, clean typography, and lifestyle-driven imagery to create a brand that feels both elevated and effortlessly approachable.
MENU DESIGN
DIGITAL
PACKAGING AND COLLATERAL
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