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AXIS is a luxury travel credit card brand designed around the idea that sophistication lives in simplicity. Defined by its refined neutral color palette, AXIS brings a modern, understated approach to premium travel and financial experiences. AXIS offers exclusive travel-focused benefits while positioning itself as more than a payment method. It represents access, exploration, and intentional luxury through a cohesive, elevated aesthetics.
OVERVIEW
OBJECTIVE
I developed the full visual system including the logo design, credit card design, packaging, instructions for use, and the annual catalog. The goal was to create a premium, editorial-inspired experience that felt sophisticated, minimal, and intentionally curated across every brand touchpoint while reinforcing AXIS’ identity as a luxury travel card.
CREDIT CARD
INSTRUCTIONS FOR USE
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