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OVERVIEW
This project focuses on branding for the Good Boy Society, a community based nonprofit dedicated to rescuing dogs from abandonment, shelters, and unsafe environments. The organization hosts a festival-style benefit concert, Paws for a Cause, designed to raise support and awareness for dog rescue and adoption initiatives.
OBJECTIVE
Develop a complete visual identity for the festival and adoption event. This includes creating a logo for the nonprofit "Good Boy Society" and the festival "Paws for a Cause," along with a small booklet which they will use as a festival guide and collateral for the event.
FESTIVAL GUIDE
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